We have created the new Cross Country Factory Racing team in a move to expand our commitment to the Olympic discipline and integrate cross country into our factory team. Kira Böhm moves from our own development team, and is joined by Norwegian Champion Knut Røhme and young Swissman Finn Treudler. This professional environment is the ideal platform for the cross country athletes to unlock their full potential and establish themselves amongst the best riders in the world.
There is also more sponsorship for young athletes with the Next Generation programme. The goal is to give talented young riders the opportunity to develop as athletes and step up to the Factory racing team.