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SHOW YOUR TRUE COLOURS

Explore our special paints and finishes

Colour. It helps us to make sense of the world around us. But, more than that, it's also something that can trigger an emotive response. It can invoke memories. It can inspire. 

 And that's why it matters. 

 At CUBE we have an entire team devoted to conceptualising and designing the colour schemes for our bikes. The frame is their canvas and their palette is... well, pretty much limitless. From plain colours to flip paints that change their tone and hue according to the angle of the light; from matt to gloss and a combination of both; from subtle fades to bold blocks and stripes... it's all about showing your bike off at its best. 

 And using different colours is just part of it. To take things to the next level, our design team also creates custom processes to transform our frames into visual masterpieces that are as individual as you are. Designing and creating unique artworks, from scratch. And then coming up with ways to transfer these visual feasts onto CUBE bikes, one frame at a time. It's slow and painstaking work. But the results are stunning. And each one is a genuine one-off. 

 Every frame demands its own approach. For example, with a carbon race bike we may choose to make a feature of the carbon weave pattern. Or, if we're working with multiple colours, our design team might use separate layers to make a virtue of the shift from one colour to the next. Each choice is a deliberate one, emphasising the shape of the tubes or the bike's intended purpose. But whatever the colour and whatever the process used to apply it, it's there to help you create more memories. 

 Because really, that's what this is all about: 

EMOTION. PASSION. INSPIRATION.

LIQUIDLAVA

SOLARECLIPSE

ARTLINE

TEAMLINE

RAWMETAL

TRAILMOTION

BLACKLINE

ACTIONTEAM

LIQUIDLAVA


Molten lava is fluid. Constantly changing. Mesmerising. Just like our Liquidlava paint finish, in fact. Applied to each frame by hand using an elaborate process that we could tell you about but would rather not (because who doesn't like a little mystery?), it ensures that every bike is unique – a genuine one-off.

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SOLARECLIPSE


CUBE bikes symbolise energy and movement, and so does our Solareclipse paint finish. Shifting between a range of intense, warm hues encompassing purple, bordeaux, copper, gold and black, it's our design team's way of capturing the dynamism of quantum particles in motion. All you need to do, though, is pedal.

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ARTLINE


The paint process we use results in a unique finish for each frame, so the Artline colour scheme is an expression of your individuality. Our design team created the graphics by hand, using a special painting technique on paper. The results were photographed, reworked in software and then combined. Distinctive and one-off – just like you.

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TEAMLINE


You can tell a CUBE race bike by the speed at which it's being ridden. And also, often, by the fact that it's likely to be wearing Teamline colours. With a gloss white base and red to blue gradient, the distinctive appearance is a sleek, vibrant accompaniment to our race bikes' underlying performance.

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RAWMETAL


It's as brilliant for drinks cans and aeroplanes as it is for making high-tech bicycle frames, which is why we decided to celebrate aluminium's beauty with our Rawmetal finish. Stripped of traditional paint to allow the alloy's textures and irregularities to literally shine, each frame has its unique character.

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TRAILMOTION


Our Trailmotion bikes are all about getting out there into nature. Inspired partly by camouflage green, the Trailmotion colour scheme's olive base with gold accents combines understated, earthy tones with a flash of technical sophistication. Rugged, capable and elegant: the perfect trail setup.

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BLACKLINE


There's black, and then there's Blackline. We began by selecting a satin paint finish that absorbs enough light to be properly black, but reflects enough to reveal the frame's contours and detail. And finished with a haptic, pointillist CUBE graphic and elegant chrome grey-brown decals. It's the very definition of understatement.

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ACTIONTEAM


Action is as action does. With its vibrant blue gradient, the added sparkle of fine glitter particles and subtle orange accents for contrast, the Actionteam colour scheme is a sleek, modern update that's perfectly in keeping with the clean, bold and refined aesthetics of your CUBE frame.

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